“Cold brew tea” is a very popular and simple tea-making method, especially suitable for enjoying in the hot summer months. It refers to the process of steeping tea leaves in cold water for an extended period, extracting the flavors of the tea slowly at low temperatures. Cold brew tea has become popular because it perfectly meets the multiple needs of modern consumers:
- Smooth and Refreshing Taste, Not Bitter or Astringent
The low-temperature slow extraction reduces the release of tannins and caffeine from the tea leaves, effectively preventing a bitter or astringent taste at the source. - Healthy and Low-Burden, Naturally Sweet
Its natural sweetness does not require added sugar, aligning with the modern trend of low-sugar, additive-free healthy eating. - Easy to Make, Convenient and Fast
Simply add tea leaves and water, then refrigerate. It requires no special tea-making skills, has a high tolerance for mistakes, and is ideal for fast-paced lifestyles. - Versatile and Creative
It is an excellent base for creating personalized flavors by combining with fruits, flowers, and other ingredients. - Visually Appealing and Socially Attractive
The clear tea liquid and spread-out tea leaves in a transparent container are visually appealing and enhance social appeal.
Cold brew tea is a modern beverage that satisfies the “good taste, healthy, convenient, fun, and beautiful” five characteristics. Its popularity is therefore not surprising.